1999 - it was a different time and place when the first Vertu phones rolled out of their exclusive manufacturing facility in England. Nokia set up Vertu as a luxury handset brand – the mobile equivalent of a handcrafted heirloom watch. Nokia exited the company in 2013; by then smartphones held sway. Expectation levels changed too. The 2010's Vertu customer didn’t just demand a luxurious product but also a smartphone that could hold its own against premier flagship devices. Does the Vertu Aster live up to that expectation?


the Aster is clearly for the same sort of customer who might buy the Apple Watch (18 Karat Gold) Edition on an impulse. A premium build and high grade components are a given. The Aster is designed to stand out in a meeting room; to show everyone who’s boss. It’s a beautiful blend of titanium and a calf leather back (you can customise the colour and the finish). The power button and volume rocker merge seamlessly into the right spine, crafted with titanium. A door on the rear of the device doesn’t just house the micro-SIM slot but also has the signature of the Vertu technician who built your mobile device. Yes, similar to a seasoned craftsman who handcrafted a pair of leather loafers. At 193g its reassuringly heavy. Disappointingly, there’s no fingerprint sensor.

The Aster is the entry-level (what?!) smartphone for the Vertu brand; the soon to be launched Signature Touch will don the mantle of the brand’s flagship device in India. The Aster packs a decent hardware spec sheet; it’s certainly not 2016-proof but has enough firepower to propel the device. At it’s heart is a Qualcomm Snapdragon 801 quad-core 2.3 GHz processor with 2GB of RAM. We put the Aster through our routine tests and the results were average – 31749 on the AnTuTu benchmark and a modest 2284 on PCMark. Clearly, these scores are not the benchmark that prospective Vertu customers would go by but they all add up nevertheless. Overall, the device handled multi-tasking and low-intensive gaming quite admirably but the presence of a dated version of Android (4.4 aka KitKat) is a clear dampener. The 2275mAh battery packs enough power for most users; we managed a full day (about 12 hours) with a mix of 4G/Wi-Fi, WhatsApp, 15 minutes of gaming, some camera usage and video playback.  

The Aster comes with 64GB memory on-board; there’s no extendable memory option though. One of the big jumps is the 13MP camera. Vertu turned to Swedish photography expert Hasselblad for a superior camera experience. Hasselblad cameras were made famous by the images clicked as part of the Apollo space program (when the first humans landed on the moon). The Aster shooter produced some pretty good results across lighting scenarios. The 2.1 MP front cam is almost good enough for selfies in dim lighting; both cameras are protected with sapphire crystal.

The 4.7-inch display is also reinforced with Sapphire crystal; that’s something even the Apple iPhone would be envious about. The display specs might be modest – 1920x1080 at 473 ppi, but it’s quite vibrant and text is crisp. The speaker belts out solid sound too; just in case you need to catch videos on the go. Aside from the superior quality materials, the Vertu’s biggest draw is its bespoke concierge service. You are just one click away from the best events in the world or a table at a Michelin star restaurant. While multiple apps double up as your personal digital assistant, Vertu’s concierge service is quite simply inimitable and something other luxury smartphone users have not managed to emulate.
If just hardware specs were the only yardstick to evaluate a device, clearly the Vertu Aster is not at the top of the heap. Aside from the snob value, the Vertu experience is akin to a Saville Row suit; truly unique in the mobile space. Just in case you have a hefty festive bonus to splurge, the Aster might be one of the ways to spend it. 

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By now, we know phones are more than just phones. You've got your apps, your browsers, your 3D Touch. What about a luxury phone that represents your elite lifestyle?
British luxury phone brand Vertu announced the New Signature Touch on Thursday. Depending on which one you get, from the jet calf model to the pure jet red gold, it starts at $9,000 and goes up to $19,000. You'll also have the option to personalize it with various colors, leathers, rare metals and an engraving.
Each phone is handmade in England. The cases are made from natural hides and leathers, including calfskin, lizard and alligator, all sourced in Europe. The outer casing is Grade 5 Titanium, used in the automotive and aerospace industries. The 5.2-inch 1080p scratchproof screen is made from 130 carat sapphire crystal, and the earpiece pillow is formed with Zirconia.
That's just the flash, though. Let's get into the tech specs. The New Signature Touch runs on Android 5.1 Lollipop. The hardware includes the Qualcomm Snapdragon 810 octa-core processor with 64-bit computing on 8 CPU cores, which means faster and smoother usability. The 21 megapixel main camera also has 4K video capture, and there's also a 2.1 megapixel wide aperture front camera. There's also 64GB of internal storage and 4GB of RAM.
The luxury, allegedly, does not stop with the phone. The New Signature Touch comes with exclusive services, making your phone "a passport to a world of possibilities." With the phone comes a complimentary 18-month subscription to Vertu's dedicated concierge service. Contact a lifestyle manager at any time via live chat, email or telephone, and he or she will provide you with worldwide assistance: securing priority bookings, offering personal recommendations and other "local insider knowledge".
You'll get access to exclusive events like fashion shows, members-only clubs, sporting events and cultural experiences like exhibitions and red-carpet events — all because of an overpriced phone.
Lastly, and in probably the most practical of the additional services, you get security features: Remote Assist technology, encrypted communications services, global Wi-Fi connectivity via the iPass network and the Lost Phone Service.

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For the rich and powerful, a run-of-the-mill iPhone 6S or Galaxy S6 Edge just won't cut it. Vertu is offering the glamorous crowd a luxury smartphone with high-end specifications with an even higher price tag.
Right off the bat, a Vertu smartphone looks (and likely feels) like a true luxury item with its elegant handcrafted leather and titanium case. The back plate opens via a gull-wing door for ease of access to the nano-SIM slot and MicroSD.
Money can buy a lot of good things and, apparently, this includes better phone specifications. A unit from the Vertue Signature Touch line offers 5.2-inch 1080p (FullHD) LCD display with a virtually shatterproof and scratch-proof Sapphire Crystal glass. Underneath, it runs with a Qualcomm Snapdragon 810 SoC, 4GB of RAM, 64GB of onboard storage, up to 2TB of expandable storage with a MicroSD card, and a massive 3,160mAh battery.
The camera clocks in at 21 megapixels with f/2.2 aperture, dual-tone LED flash, face detection, auto-focus, and 4K video recording on its rear side. It is coupled with an inferior, but good enough 2.1-megapixel front snapper for the million dollars selfie.
The new model from the European luxury brand also offers support for Quick Charge 2.0, Qi Wireless Charging, and NFC connectivity among many others.
Vertu's smartphones are expensive for a reason. A couple of thousands of dollars will also get you "Dedicated Concierge" or the company's own point-of-contact that acts as a personal assistant. This feature is complimentary for 18 months.

To protect its high profile clientele, Vertu included encrypted communication by Silent Circle and an option to wipe or locate a lost or stolen smartphone. Partnership with iPass provides WiFi connection virtually anywhere in the world.
The phone will also come with subscription to Life or Certainty packages which will be your all-access pass to the world's most glamorous, most exclusive clubs, parties, and closed-door shopping events. Clearly, owning a Vertu phone will instantly grant you A List status.
There are different variations of Vertu Signature Touch units to choose from. The cheapest, entry level unit sells for US$9,000 (about AU$13,000) and it offers a calf leather case in either black or red. Next is a lizard skin smartphone in purple for US$10,100 (about AU$15,000) or black for US$11,200 (around AU$16,00). Moving up to the top of the reptile chain, an alligator skin encased smartphone sells for US$13,000 (approximately AU$18,500) in black, US$14,000 (about AU$20,000) in navy, and US$16,600 (around AU$24,000)in grey.
The most expensive unit is the quilted black calf leather with gold accents and it sells for US$19,000

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The $10,300 Signature Touch out of your budget range? Vertu understands your plight, which is why the luxury phone manufacturer just announced the Aster, a $6,900 hand-crafted smartphone constructed out of titanium.
The Aster will be offered in a range of back options which include calf leather in black, pink or blue. For an additional, $2,200, you can get a snake skin in black or orange, or you pay $9,700 to get the handset covered in ostrich skin in brown or purple.
While Vertu's first two devices in the Android segment were decidedly outdated by the time they launched (at least in terms of the internal hardware), the luxury phone manufacturer is looking to incorporate specs comparable to what the rest of us call high-end devices. As such, the Aster comes with a 4.7-inch 1080p display on a 5.1-inch 117 carat sapphire screen (because 114 carats just don't cut it anymore), 2.3GHz quad-core Snapdragon 801 CPU, 13-megapixel Hasselblad-certified camera with dual LED flash, 2.1 MP front camera, NFC, Qi wireless charging, Wi-Fi ac, 19-band LTE connectivity and a 2,250mAh battery.

 The device also comes with front stereo speakers with Dolby Digital Plus tuning and noise cancellation. One of the reasons as to why the Aster is more affordable is that it comes with a six month subscription to Vertu's concierge services as opposed to the yearly plan that is standard with higher-end models. As well as making the device more accessible, Vertu has announced that it will enter the e-commerce segment with Vertu Digital, through which interested customers will be able to customize and order their handsets online instead of visiting a boutique.

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Bentley is a brand synonymous with luxury and quality, so when the company lends its name to a new smartphone, it’s not unfair to expect something pricy, but jaw-droppingly brilliant. You’d expect this bauble to be super-luxurious, with hardware that makes top-end smartphones from other vendors want to go and weep quietly in a corner.
Except, that’s not what’s happened. Instead, Bentley teamed up with another luxury firm called Vertu to bring the world the Vertu Signature for Bentley smartphone, a badly-specced phone with 2008-era hardware and software.

Its claims of luxury stem from its ridiculous £14 500 starting price tag (R275 550), its “Beluga Calf-skin Leather” backing and access to an exclusive “Vertu Concierge” service that is apparently “…designed to meet your every need, 24/7″. Press a button on the phone, and a real person picks up, ready to do whatever it is you need doing. Within reason, of course… probably.

Central to the phone’s design is the use of high-end, super-expensive materials like an 83-carat, nigh-on unbreakable sapphire screen, a key pad that uses 4.85 carat ruby bearings and, perhaps most importantly to Bentley owners, the option to personalise the phone to look as much like the Bentley they drive as possible.
That’s all well and good if your ambitions include looking like the world’s most pretentious douchebag, just don’t let anyone use the thing because, quite frankly, they’re going to laugh at you.

That’s because it uses Nokia’s very old Series 40 operating system from the days of its mid-tiered feature phones – yes, really – and is powered by a processor Vertu’s page doesn’t list. If that wasn’t bad enough, the phone sports a TWO INCH LCD screen, has a keypad rather than touch functionality, 4GB of internal storage and a battery so tiny it only provides five and a half hours of power,
For a phone that costs considerably more than the annual salary of a mid-level manager in a big company, that’s beyond laughable, leading us to believe the target market is indeed rich twits with more money than sense.

And that starting price? That’s what you’ll pay if you don’t add gold, titanium, platinum, diamond, or alligator skin to it, all of which are options, apparently.
Vertu has other phones on offer that are better-specced and prettier than this one, of course, so the fact that this one is even a thing is a puzzle all of its own.
If you were super-rich and drove a Bentley, would you pick one up? After all, what’s a R275 000 phone when you drive a R4m car?

Me, I’d rather have a four-GPU, three-screen 12K PC gaming rig setup than this thing, but then I have more sense than money.

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While you’ll never see us sporting one, we are no stranger to Vertu’s luxury devices and have kept tabs on the company over the past few years. Their latest creation, the Vertu Pure Jet Red Gold, is actually one of their more “plain” smartphones, but it will still set you back a staggering $23,100.
The last time we checked in on Vertu, they had just released the Vertu Clous De Paris for Valentine’s Day. The month isn’t over, but they are back with another device dubbed the Vertu Pure Jet Red Gold. It may lack some of the glitz and glam of its predecessors, but it is one of the classier handsets you’ll see – if you actually ever see one in person. Not many folks will be walking around with a Jet Red Gold in their pocket.
The Vertu Pure Jet Red Gold may be stylish, but its specs are the same as what you’ll find in several of their other handsets. That said, it has plenty of power with a Snapdragon 801 and 2GB of RAM and you’ll have plenty of storage with 64GB. Other features to note include wireless charging, hi-fi speakers, a 13MP rear camera and a 4.7-inch FHD display covered in Sapphire crystal.



As for the extras, you will get 1-2 months concierge service along with access to their “Life” and “Certainty” programs. A few of the perks from those programs include VIP sporting event packages, Silent Circle communication services and access to private members clubs. The titanium and leather design with the Red Gold accents scream luxury as well.
If you have a whole lot of extra cash lying around or just really love smartphones, the Vertu Pure Jet Red Gold can be yours for $23,100. It’s still cheaper than some of the gold and diamond encrusted devices we’ve seen in the past, but it’s certainly not going to be a device for everyone.

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For those unfamiliar with the name Vertu, they are a British manufacturer of luxury, handmade mobile phones…established in 1998 by the Finnish manufacturer of Nokia.  They were subsequently sold to a private equity group but retained a 10-percent share.  By the end of 2013, Vertu has sold 350,000 devices and seem to be most popular in Russia, Asia and the Middle East.  The idea was if people are willing to spend $20,000 for a watch, why not a handcrafted smartphone.  Vertu refers to them as “mobile communications instruments,” not simply mobile phones.  While they make their own models, they also produce limited edition devices and have collaborated with the likes of Ferrari and Bentley.  While there is no questioning the quality of the workmanship, their specifications are usually ‘yesterday’s news.’



Vertu’s latest model belongs to their Signature Touch collection, will run you $23,100 and is aptly named, Pure Jet Red Gold.  It has solid red gold features, including the volume control keys, power/lock key and on the pillow support.  The main body is made out of Grade 5 titanium coated in black PVD and wrapped in black calf leather, “from the Alpine region of Europe and crafted by one of the oldest tanneries.”  Its design makes a bold and beautiful statement…which is exactly what it is supposed to do.

The Pure Jet Red Gold model uses only “world-renowned” companies such as Bang & Olufsen (B&O) for its sound components, Hasselblad for its camera, Qualcomm for its processor and even the ring tones are produced by the London Symphony Orchestra.  They offer 24-hour worldwide concierge service, exclusive access to cultural events and 24/7 remote access technical support and Kaspersky anti-virus and anti-theft protection.
As far as technical aspects – it has a 4.7-inch FHD sapphire crystal display with 473 pixels-per-inch (PPI).  It uses a Qualcomm Snapdragon 801 quad-core processor clocked at 2.3GHz and 64GB of internal memory.  It sports a 13MP main camera with autofocus and dual-LED flash.  The front-facing camera (FFC) is 2.1MP for video chatting.  It also comes with 13mm x 18mm stereo high fidelity speakers with built-in Dolby Digital Plus surround sound support.  The battery is 2275mAh and is Qi compatible for wireless charging.  It comes with Wi-Fi, Bluetooth 4.0, NFC support and a microUSB port.  It is running on Android 4.4 KitKat.

Please look over the photo gallery and you can see what your $23,000 will buy you…but you know the old saying, “If you have to ask the price…”

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The $10,300 Signature Touch out of your budget range? Vertu understands your plight, which is why the luxury phone manufacturer just announced the Aster, a $6,900 hand-crafted smartphone constructed out of titanium.
The Aster will be offered in a range of back options which include calf leather in black, pink or blue. For an additional, $2,200, you can get a snake skin in black or orange, or you pay $9,700 to get the handset covered in ostrich skin in brown or purple.
While Vertu's first two devices in the Android segment were decidedly outdated by the time they launched (at least in terms of the internal hardware), the luxury phone manufacturer is looking to incorporate specs comparable to what the rest of us call high-end devices. As such, the Aster comes with a 4.7-inch 1080p display on a 5.1-inch 117 carat sapphire screen (because 114 carats just don't cut it anymore), 2.3GHz quad-core Snapdragon 801 CPU, 13-megapixel Hasselblad-certified camera with dual LED flash, 2.1 MP front camera, NFC, Qi wireless charging, Wi-Fi ac, 19-band LTE connectivity and a 2,250mAh battery.

The device also comes with front stereo speakers with Dolby Digital Plus tuning and noise cancellation. One of the reasons as to why the Aster is more affordable is that it comes with a six month subscription to Vertu's concierge services as opposed to the yearly plan that is standard with higher-end models. As well as making the device more accessible, Vertu has announced that it will enter the e-commerce segment with Vertu Digital, through which interested customers will be able to customize and order their handsets online instead of visiting a boutique.

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For the average consumer, you have your basic entry-level smartphones that probably won’t cost you more than $100, but if you wanted something better, you could opt for flagship models that will cost you anywhere between $500-$700. However there are models that are priced even higher and not because of its hardware specs, but rather the materials that they are made with. You might have heard of Vertu, the company that specializes in luxury phones, and they’re back with a new lineup of smartphones for their Diamond collection.

These smartphones are based on Vertu’s Signature Touch and Vertu Aster smartphones, depending on which model you are going for. The top of the line model is the Pure Jet Alligator Diamonds which uses the Vertu Signature Touch as its base. It will feature 124 white diamonds that have been set on a pillow of gold.
 It features white gold detail on the stereo sound bar, a jet-black ceramic pillow, and will also sport alligator skin that wraps around the back of the smartphone. This bad boy will set you back a whopping €15,900. If you’d rather not spend that much, there is also the Diamonds Red Alligator which is based on the Vertu Aster.
This phone will feature 55 white diamonds, red alligator skin, and will skip on the gold detailing. It will be priced at €8,900 which still isn’t exactly cheap or affordable by any means, but still cheaper than the Pure Jet Alligator Diamonds.

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After unveiling the high-end smartphone Aster, Vertu is now releasing another device from its luxurious lineup of smartphones.
The British manufacturer and retailer of luxury phones has now collaborated with Bentley for its latest take on mobile phones — the Vertu for Bentley.
The Vertu for Bentley provides luxury car owners with a mobile device that is well suited for their Bentley vehicle.
Aside from carrying the popular Bentley trademark and Vertu's traditional features, the smartphone reportedly comes with decent specs and is expected to show off reliable performance.
Taking after a high-end smartphone, the Vertu for Bentley is powered by a 2.3 GHz quad-core Qualcomm Snapdragon 801 processor, although its RAM has not yet been detailed. Nonetheless, the device has been speculated to come with 2 GB of RAM.


The company has specified that the Vertu for Bentley will come with a 64 GB internal storage and will have a 1080p display in its 4.7-inch screen. Interestingly, the screen is well protected by sapphire crystal glass while the body of the smartphone comes with calf leather.
Titanium back plates can be opened to show the signature of the manufacturer behind the device whereas a ceramic pillow can be found at the top of the phone, revealing a distinct feature similar to Bentley's vehicles. The car company's logo can also be seen in the metal wings in the front of the device near its mouthpiece.


The latest Android 4.4 version has been integrated into the smartphone and its 2275 mAh battery cell is expected to last up to a maximum of 380 hours when on standby. Vertu's collaborative effort with Dolby and Bang & Olufsen will also be experienced first-hand by users once they begin turning up the phone's tunes.
The Vertu for Bentley will be made available this November with an estimated price of $16,500.
While the device will reportedly be released as a limited edition smartphone with only 2,000 handsets to be manufactured, Vertu's partnership with Bentley will still generate four other luxury mobile phones in the future with details still to be announced.

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British luxury mobile maker Vertu recently launched a new luxurious smartphone called the Vertu for Bentley.
Vertu developed the phone alongside British auto maker Bentley Motors Ltd as part of a five-year partnership. The smartphone costs £10,700
(US$17,215). It was developed specifically for Bentley car owners and enthusiasts.

This isn’t your typical smartphone:  Last week, English manufacturer Vertu announced the release of the Aster, its “mid-tier” luxury phone, starting at $6,900, although it hardly qualifies as just that.
The titanium Android device is the company’s follow-up to the Constellation and Signature Touch devices. But, unlike Vertu’s previous iterations, the Aster is slightly less expensive and, with its beveled sides and rich color palette, created with a female consumer in mind.


Each Vertu device is handmade in England by a single craftsman. They come with Dolby Digital Plus virtual surround sound (ensuring better sound quality than many televisions), six months’ complimentary access to global Wi-Fi and access to exclusive services, including Vertu Life and Vertu Certainty, an anti-theft, anti-virus system that includes data encryption and remote assistance.
But perhaps the most useful of the services, especially for the world traveler the company considers its main clientele, Vertu Classic Concierge cultivates experiences for the user depending on the city he or she is in. So, whether you’re vacationing in Paris or have a business trip in London, someone who lives in the city will be on the other end of the line to give you suggestions and tips.
But for $6,900, customers will receive plenty more, including a Hasselblad-certified 13mp rear camera with a sapphire crystal lens and 4.7” full HD display, also protected by the 5.1” sapphire crystal screen.  The handset also features a Snapdragon 801 Quad-core processor and LTE 4G capability.

 The differences between the Signature Touch’s $10,800 base price and the Aster include the sound quality, services offered (the Aster comes with a shorter concierge subscription, just six months instead of 12, although users can renew it) and material. But with exterior options including calf, snake or ostrich skin (which increases the price to $9,700), it’s hard to be too disappointed.

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Since the launch of the Signature Touch, Vertu CEO Max Pogliani promised that "technology will be more a merging factor and not a differentiation point" for his phones. That's literally the case with the new mid-tier Aster launched today: This titanium Android device is identical to its flagship sibling device internally, just wrapped within a more contemporary and unisex design. We're looking at a 4.7-inch 1080p display, 5.1-inch 117 carat sapphire screen, 2.3GHz quad-core Snapdragon 801 chipset, 13MP/2.1MP cameras (the former certified by Hasselblad), 64GB of internal storage, 2,275mAh battery, front stereo speakers, NFC, Qi wireless charging and great LTE compatibility (though no love for China, for some reason). With the specs out of the way, let's look at why this swanky phone starts from $6,900 or £4,200.





 While the Aster is technically the successor of the Constellation, the former avoided the path of screen enlargement (from the Ti's 3.7-inch screen to the Constellation's 4.3-inch) while managing to bring back the iconic V-pillow. By keeping the same 4.7-inch screen size on both the Signature Touch and the Aster, Vertu could risk losing appeal to a wider audience, especially in China where phablets are the norm. But Pogliani opted for a more sensible strategy.



"Vertu is not here to follow general mass market mobile trends; our technology is leading edge but it doesn't have to be bleeding edge. The same goes for the physical design of Vertu products. The nature of our customers and of our products mean that we have to develop what is right for them, not follow generic broader industry design themes that may be more fleeting than those of the luxury market.
"Many of our customers desire and appreciate compact size Vertu products that comfortably fit the inside the pocket of a well-tailored suit or in an expensive clutch bag."
The CEO added that this also has nothing to do with the cost of sapphire, and he even said it's possible that his company might offer larger screen sizes in the future.
Much like the other Vertu handsets, the Aster is offered with a range of skins and colors. The base price gets you calf leather in black, pink or blue, while £5,600/$9,100 gets you shiny snake skin in black or orange (the latter is this author's favorite), and you can max out at £5,900/$9,700 -- a "little" below the Signature Touch's £6,750/$10,300 base price -- for ostrich skin in brown or purple. This is pretty much why the Aster comes in at 11.2mm thick, which is just a tad more than the Signature Touch's.

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Vertu, the phone-maker that until recently was the property of Nokia, is best known for making ludicrously expensive mobile handsets that are slathered with gems and precious metals. The Vertu Ti is the firm's latest effort, an Android-powered smartphone that features a titanium chassis and a sapphire-crystal screen.
Starting at $9,600 (with design variants that hike the price up to nearly $20,000), this ridiculous mobile phone will do little to tempt discerning shoppers. If you're curious as to what nearly $10,000 worth of smartphone gets you however, then read on.

 Design
Looking like a prop from a bad science fiction serial, the Ti lacks the demure styling of the iPhone 5 or Samsung Galaxy S3, instead opting for all-out glam. This translates into leather wrapped around the body of the phone, glossy chromatic metal edging, and an angular logo badge atop the screen, which makes the Ti look like it's permanently frowning. On the back there's a chunky module that houses the Ti's 8-megapixel camera and an LED flash.
Vertu boasts that its choice of pricey materials make the Ti practically indestructible. The titanium case, the company claims, is roughly five times tougher than the cases around most cell phones, and flexes less than 1mm when a 500 Newton force is applied.

That's handy if you often find your phone slipping out of your hands, but bear in mind that for a device that's five times more durable than rival mobile devices, you will be dropping down more than 10 times as much cash. Ouch.

Vertu also claims that the Ti's sapphire-crystal screen was thoroughly tested, with a single drop of a 110g ball bearing, in fact -- an experiment I can't see anyone who spends this much on a mobile phone hurrying to replicate. Beyond knowing that your display is several degrees sturdier and fancier than anyone's in the room, however, I suspect there's little real benefit in this panel when it comes to using the touch screen or in terms of picture quality.

Concierge, and Android software
Buying the Ti does net you access to Vertu's white-glove Concierge service, which puts a real-life human on speed-dial for tasks like booking travel tickets or accommodation. Two other Vertu apps are touted: Life, which offers articles and tailored information that Vertu thinks will suit you (perhaps selected editorial from What Palace and Doric Column), and Certainty, which sounds like a cloud storage service for backing up your phone. All three of these fancy-pants services are summoned by tapping the ruby button on the back of the phone.

The Ti is powered by Android, giving you access to thousands of apps via Google Play, and home screens on which to plant widgets and organize apps. Unfortunately the Ti runs Android 4.0 Ice Cream Sandwich, rather than 4.2 Jelly Bean, the latest edition. As such you'll miss out on treats like Photo Sphere and Google Now -- a service that provides information based on factors such as your location and search history.
Not-so high-end hardware
The behind-the-curve features don't end with older Android software, as the Ti is stuffed with components that would see the LG Nexus 4 stifling a grin. You get a 1.7GHz dual-core processor, rather than the quad-core chips that are becoming standard in dramatically cheaper smartphones, and a screen that's smaller than the iPhone 5's.

As well as the 8-megapixel camera on the back (which nabs 1080p video capture), there's a 1.2-megapixel snapper on the front, for video chats with your butler or yacht crew.
Vertu's made room for 64GB of storage inside this phone, however, which is a healthy amount. When you're paying this much, plenty of space for your movies and music is the least you'd expect, though. NFC is also along for the ride, but while this contactless technology has potential and could soon be used to make mobile payments in shops, there's not a great deal you can do with it currently.

Sky-high prices
The Ti starts at $9,600 for the black leather version you can see above, though if you want something really luxurious, there are even more-costly iterations available: $11,500 gets you a "Pure Black" model, and a "Black Alligator" option sets you back $12,800. At the very top of the range is a "Titanium Red Gold Mixed Metals" offering, which costs an eye-watering $19,900. Note that paying more only gets you pricier materials, while the specifications stay the same.

Hands-on I can verify first hand that the Ti feels quite heavy to hold, likely as a result of all the materials crammed into its chassis. It's chunky too, and is a lot thicker than oh-so-slim mobiles like the iPhone 5. To its credit, while the processor isn't the fastest in the West, the Ti doesn't feel sluggish to use, with menus and apps loading with a pleasing snap.
In the flesh this phone does look -- and feel -- luxurious, thanks to plenty of glistening metal detail and sturdy build quality. It exudes opulence, but glittering jewels and alligator skin won't satisfy those craving a simple, demure smart phone, and the ostentatious look of this phone could put potential buyers off just as quickly as the high price tag.
Would you ever pay thousands of dollars for a phone, or do you find the current crop of top-tier mobiles more than expensive enough already? Fee free to voice your opinion in the comments section.

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Vertu, the world’s leading provider of luxury mobile phones, has launched VERTU TI, a new contemporary smartphone powered by Android. Based around a titanium case that has been used for its strength, elegance and low weight, VERTU TI also uses leather accents as well as the largest sapphire crystal screen ever engineered at 3.7 inches. The sapphire crystal renders the screen virtually scratch proof and it is tested to be four times stronger than other smart phones in terms of impact resistance. VERTU TI’s titanium case is around five times stronger than other smart phones, deforming less than 1mm when a 500NM force is applied.

The result is a phone that feels solid and beautifully crafted in the hand while offering unrivalled durability.
VERTU TI combines distinctive Vertu design cues, such as the ceramic pillow and exposed watch screws, with a clean overall aesthetic, the result of which is a product that conveys a timeless elegance.



VERTU TI is powered by Android 4.0, Ice Cream Sandwich operating system, which in combination with the devices 1.7 GHz processor makes for an intuitive, highly reactive and enjoyable experience. Other features include an 8MP rear camera with auto focus and twin LED flash, a 1.3MP front facing Skype compliant camera, 64GB internal memory and secure near field communication technology.

Another example of Vertu’s continued commitment to superior craftsmanship and engineering is VERTU TI’s audio ability. Its 11 x 15 mm rectangular drivers are acoustically integrated into the chassis to maximize frequency response and level. The result is an unrivalled symphonic sound from the phones own stereo speakers.
A new feature of VERTU TI is the Vertu key, which provides instant access to a curated world of benefits and services available via a global team of professionals available to customers wherever they may be, 24-hours a day, 7-days a week. These services include Vertu Certainty, which helps protect the device, its data and, where necessary, the customer. Vertu Life - tailored information, articles and benefits - sits alongside Vertu’s famous Concierge Service.

Massimiliano Pogliani, Vertu’s Global Chief Marketing and Communications Officer, said, “VERTU TI is the most rounded product that we have ever designed. The new Android platform and elegant physical presence combined with Vertu’s renowned curated benefits and services deliver a unique and exceptional proposition.”

Vertu’s Head of Global Design, Ignacio Germade said, “VERTU TI is a pivotal product for Vertu. It is where the timelessness of Vertu design meets contemporary technological elements. Long-standing Vertu customers will appreciate the style, the weight and the materials while those yet to experience Vertu products will engage with the clean, elegant lines, superior feel and contemporary operation.”
“As Vertu continues to grow, we will develop a design language that will satisfy the large number of our customers that appreciate classic simplicity of ranges such as Signature, while reaching out to new customers with hand crafted, elegant designs and technology that engages and inspires.”

Vertu President and CEO, Perry Oosting said, “VERTU TI is our most significant product for a decade. Android 4.0 delivers a proven and intuitive environment for users while the design and craftsmanship of the handset remains uniquely Vertu. Vertu has pioneered and led the luxury mobile phone sector since we began in the late 90s and the great depth of our knowledge and experience can be seen in VERTU TI. There is nothing else like it.”
VERTU TI now means that our customers can leave the house in the morning with just this phone in their pocket or bag without the need for any other device.”

Each VERTU TI is handmade in England by a single craftsman at Vertu’s state-of-the-art headquarters in Hampshire. It is then signed by that craftsman on completion of a rigorous testing and detailing process before being shipped to buyers via one of over 500 stores around the world. Vertu’s global sales turnover rose for the third consecutive year in 2012, continuing a trend that has seen sales growth every year since 2002, barring only 2009. A strong product roadmap is in place to ensure that this trend continues over the coming years.

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Vertu is standardizing on a single manufacturing floor system that will allow them to keep pace with the fast moving technology market. The Camstar system will also simplify the interface and support the SAP enterprise business solutions.

The Camstar solution replaces legacy systems at three Vertu manufacturing sites located in Europe and China. The company will standardize on a single shop floor system that will keep up with changing technology, and will simplify how they interface with and support our SAP enterprise business solutions. The platform project is poised to ‘go live’ quickly across all products and facilities, achieving quality enforcement, visibility, and streamlined automation with key testers and equipment – and keep the total cost of ownership down.
“Every phone we make must adhere to exceptional quality standards for performance and user experience to delight our discriminating customers,” said Neil Hooper, Director, R&D and OLS for Vertu. “We are partnering with Camstar for their proven MES and Quality applications, their expertise in our industry, and their international support regardless of where our factories are today or might be tomorrow.”


Vertu selected Camstar for its unique robust out-of-the-box capabilities combined with the flexibility of the user interface, change management and configuration. The company can leverage a single MES to make, communicate and enforce changes and best practices for machines, methods and other best practices.
“We are pleased that Vertu has joined other successful electronics manufacturers who invest in Camstar to enable world-class manufacturing and quality,” said Steve Reynolds, Sr. Vice President for Camstar. “They recognize the value of Camstar’s substantial investment in easy-to-use solutions for the electronics industry that help them deliver innovative products and create customer satisfaction, and as a result, succeed in their markets.”

About Vertu
Vertu aims to deliver the world’s best luxury mobile phone experience for its customers by combining expert craftsmanship and peerless materials with innovative technology and unique services. Today, Vertu leads the market that it pioneered over a decade ago.
The Vertu range of mobile phones is made up of three distinct models – Vertu Ti, Signature and Constellation. Vertu mobile phones are handmade in England using the world’s finest materials, with each one assembled by a single craftsman.
Vertu is renowned for its curated services; a suite of carefully selected exclusive offers, content and assistance especially selected to enhance the Vertu customer’s lifestyle. At the heart of these services is Vertu CONCIERGE, offering luxury lifestyle assistance and enrichment. Vertu CONCIERGE is on-hand 24/7 to facilitate your every request. Vertu LIFE offers personalized recommendations and privileged access to experiences and events. Vertu CERTAINTY delivers security for customers, their data and their phones.
Vertu is available from around 500 stores, including 70 Vertu Boutiques, in 66 countries. For more information please visit

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With virtually scratchproof sapphire crystal screen for flawless optical quality, lightweight titanium casing for strength without compromise, and symphonic sound tuned in collaboration with Bang & Olufsen and with musical punctuation from the London Symphony Orchestra, here’s the brand-new Vertu Ti: handmade in England and powered by Android. With a price tag of $10,569, this super-expensive communication device is notably the very first Android-powered smartphone from the house of Vertu, the British luxury handset manufacturer which earlier delivered the Constellation Candy, the Constellation Quest Ferrari that brings to life the spirit of iconic GT car, the Constellation Quest in pink for valentine’s days, and Constellation T, and the Vertu Signature Dragon phones that mark Year of the Dragon, to name a few. Finished to perfection, the Vertu Ti is handmade from 184 parts in England by a single craftsman, and the name and signature of the person who assembled the phone is laser inscribed onto the inside lid of the SIM card holder.

Skinned with a uniquely tailored user interface, the Vertu Ti runs Android 4.0 (Ice Cream Sandwich), which combined with the device’s dual core 1.7GHz processor, 1GB RAM and 64GB of internal memory, turns out to be one of the most powerful Vertu handset to date, and delivers an intuitive, highly reactive and powerful experience.

With engineered acoustics, this highly-expensive 180 g Android smartphone, which is not 4G enabled, features a 3.7” sapphire crystal screen, casing crafted from grade 5 titanium, 8MP rear camera, and 1.3 MP front facing Skype compliant camera.
Notably, Vertu had chosen Android over Windows as an operating system because it was more established.

Each device has a “concierge” button that connects the caller with a global team who can provide localised advice and help with events and restaurant bookings.
This luxury communication device is available in four versions; the Titanium black PVD red gold mixed metals, titanium black leather, titanium black alligator, and titanium pure black.

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