Vertu, the phone-maker that until recently was the property of Nokia, is best known for making ludicrously expensive mobile handsets that are slathered with gems and precious metals. The Vertu Ti is the firm's latest effort, an Android-powered smartphone that features a titanium chassis and a sapphire-crystal screen.
Starting at $9,600 (with design variants that hike the price up to nearly $20,000), this ridiculous mobile phone will do little to tempt discerning shoppers. If you're curious as to what nearly $10,000 worth of smartphone gets you however, then read on.

 Design
Looking like a prop from a bad science fiction serial, the Ti lacks the demure styling of the iPhone 5 or Samsung Galaxy S3, instead opting for all-out glam. This translates into leather wrapped around the body of the phone, glossy chromatic metal edging, and an angular logo badge atop the screen, which makes the Ti look like it's permanently frowning. On the back there's a chunky module that houses the Ti's 8-megapixel camera and an LED flash.
Vertu boasts that its choice of pricey materials make the Ti practically indestructible. The titanium case, the company claims, is roughly five times tougher than the cases around most cell phones, and flexes less than 1mm when a 500 Newton force is applied.

That's handy if you often find your phone slipping out of your hands, but bear in mind that for a device that's five times more durable than rival mobile devices, you will be dropping down more than 10 times as much cash. Ouch.

Vertu also claims that the Ti's sapphire-crystal screen was thoroughly tested, with a single drop of a 110g ball bearing, in fact -- an experiment I can't see anyone who spends this much on a mobile phone hurrying to replicate. Beyond knowing that your display is several degrees sturdier and fancier than anyone's in the room, however, I suspect there's little real benefit in this panel when it comes to using the touch screen or in terms of picture quality.

Concierge, and Android software
Buying the Ti does net you access to Vertu's white-glove Concierge service, which puts a real-life human on speed-dial for tasks like booking travel tickets or accommodation. Two other Vertu apps are touted: Life, which offers articles and tailored information that Vertu thinks will suit you (perhaps selected editorial from What Palace and Doric Column), and Certainty, which sounds like a cloud storage service for backing up your phone. All three of these fancy-pants services are summoned by tapping the ruby button on the back of the phone.

The Ti is powered by Android, giving you access to thousands of apps via Google Play, and home screens on which to plant widgets and organize apps. Unfortunately the Ti runs Android 4.0 Ice Cream Sandwich, rather than 4.2 Jelly Bean, the latest edition. As such you'll miss out on treats like Photo Sphere and Google Now -- a service that provides information based on factors such as your location and search history.
Not-so high-end hardware
The behind-the-curve features don't end with older Android software, as the Ti is stuffed with components that would see the LG Nexus 4 stifling a grin. You get a 1.7GHz dual-core processor, rather than the quad-core chips that are becoming standard in dramatically cheaper smartphones, and a screen that's smaller than the iPhone 5's.

As well as the 8-megapixel camera on the back (which nabs 1080p video capture), there's a 1.2-megapixel snapper on the front, for video chats with your butler or yacht crew.
Vertu's made room for 64GB of storage inside this phone, however, which is a healthy amount. When you're paying this much, plenty of space for your movies and music is the least you'd expect, though. NFC is also along for the ride, but while this contactless technology has potential and could soon be used to make mobile payments in shops, there's not a great deal you can do with it currently.

Sky-high prices
The Ti starts at $9,600 for the black leather version you can see above, though if you want something really luxurious, there are even more-costly iterations available: $11,500 gets you a "Pure Black" model, and a "Black Alligator" option sets you back $12,800. At the very top of the range is a "Titanium Red Gold Mixed Metals" offering, which costs an eye-watering $19,900. Note that paying more only gets you pricier materials, while the specifications stay the same.

Hands-on I can verify first hand that the Ti feels quite heavy to hold, likely as a result of all the materials crammed into its chassis. It's chunky too, and is a lot thicker than oh-so-slim mobiles like the iPhone 5. To its credit, while the processor isn't the fastest in the West, the Ti doesn't feel sluggish to use, with menus and apps loading with a pleasing snap.
In the flesh this phone does look -- and feel -- luxurious, thanks to plenty of glistening metal detail and sturdy build quality. It exudes opulence, but glittering jewels and alligator skin won't satisfy those craving a simple, demure smart phone, and the ostentatious look of this phone could put potential buyers off just as quickly as the high price tag.
Would you ever pay thousands of dollars for a phone, or do you find the current crop of top-tier mobiles more than expensive enough already? Fee free to voice your opinion in the comments section.

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Vertu, the world’s leading provider of luxury mobile phones, has launched VERTU TI, a new contemporary smartphone powered by Android. Based around a titanium case that has been used for its strength, elegance and low weight, VERTU TI also uses leather accents as well as the largest sapphire crystal screen ever engineered at 3.7 inches. The sapphire crystal renders the screen virtually scratch proof and it is tested to be four times stronger than other smart phones in terms of impact resistance. VERTU TI’s titanium case is around five times stronger than other smart phones, deforming less than 1mm when a 500NM force is applied.

The result is a phone that feels solid and beautifully crafted in the hand while offering unrivalled durability.
VERTU TI combines distinctive Vertu design cues, such as the ceramic pillow and exposed watch screws, with a clean overall aesthetic, the result of which is a product that conveys a timeless elegance.



VERTU TI is powered by Android 4.0, Ice Cream Sandwich operating system, which in combination with the devices 1.7 GHz processor makes for an intuitive, highly reactive and enjoyable experience. Other features include an 8MP rear camera with auto focus and twin LED flash, a 1.3MP front facing Skype compliant camera, 64GB internal memory and secure near field communication technology.

Another example of Vertu’s continued commitment to superior craftsmanship and engineering is VERTU TI’s audio ability. Its 11 x 15 mm rectangular drivers are acoustically integrated into the chassis to maximize frequency response and level. The result is an unrivalled symphonic sound from the phones own stereo speakers.
A new feature of VERTU TI is the Vertu key, which provides instant access to a curated world of benefits and services available via a global team of professionals available to customers wherever they may be, 24-hours a day, 7-days a week. These services include Vertu Certainty, which helps protect the device, its data and, where necessary, the customer. Vertu Life - tailored information, articles and benefits - sits alongside Vertu’s famous Concierge Service.

Massimiliano Pogliani, Vertu’s Global Chief Marketing and Communications Officer, said, “VERTU TI is the most rounded product that we have ever designed. The new Android platform and elegant physical presence combined with Vertu’s renowned curated benefits and services deliver a unique and exceptional proposition.”

Vertu’s Head of Global Design, Ignacio Germade said, “VERTU TI is a pivotal product for Vertu. It is where the timelessness of Vertu design meets contemporary technological elements. Long-standing Vertu customers will appreciate the style, the weight and the materials while those yet to experience Vertu products will engage with the clean, elegant lines, superior feel and contemporary operation.”
“As Vertu continues to grow, we will develop a design language that will satisfy the large number of our customers that appreciate classic simplicity of ranges such as Signature, while reaching out to new customers with hand crafted, elegant designs and technology that engages and inspires.”

Vertu President and CEO, Perry Oosting said, “VERTU TI is our most significant product for a decade. Android 4.0 delivers a proven and intuitive environment for users while the design and craftsmanship of the handset remains uniquely Vertu. Vertu has pioneered and led the luxury mobile phone sector since we began in the late 90s and the great depth of our knowledge and experience can be seen in VERTU TI. There is nothing else like it.”
VERTU TI now means that our customers can leave the house in the morning with just this phone in their pocket or bag without the need for any other device.”

Each VERTU TI is handmade in England by a single craftsman at Vertu’s state-of-the-art headquarters in Hampshire. It is then signed by that craftsman on completion of a rigorous testing and detailing process before being shipped to buyers via one of over 500 stores around the world. Vertu’s global sales turnover rose for the third consecutive year in 2012, continuing a trend that has seen sales growth every year since 2002, barring only 2009. A strong product roadmap is in place to ensure that this trend continues over the coming years.

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Vertu is standardizing on a single manufacturing floor system that will allow them to keep pace with the fast moving technology market. The Camstar system will also simplify the interface and support the SAP enterprise business solutions.

The Camstar solution replaces legacy systems at three Vertu manufacturing sites located in Europe and China. The company will standardize on a single shop floor system that will keep up with changing technology, and will simplify how they interface with and support our SAP enterprise business solutions. The platform project is poised to ‘go live’ quickly across all products and facilities, achieving quality enforcement, visibility, and streamlined automation with key testers and equipment – and keep the total cost of ownership down.
“Every phone we make must adhere to exceptional quality standards for performance and user experience to delight our discriminating customers,” said Neil Hooper, Director, R&D and OLS for Vertu. “We are partnering with Camstar for their proven MES and Quality applications, their expertise in our industry, and their international support regardless of where our factories are today or might be tomorrow.”


Vertu selected Camstar for its unique robust out-of-the-box capabilities combined with the flexibility of the user interface, change management and configuration. The company can leverage a single MES to make, communicate and enforce changes and best practices for machines, methods and other best practices.
“We are pleased that Vertu has joined other successful electronics manufacturers who invest in Camstar to enable world-class manufacturing and quality,” said Steve Reynolds, Sr. Vice President for Camstar. “They recognize the value of Camstar’s substantial investment in easy-to-use solutions for the electronics industry that help them deliver innovative products and create customer satisfaction, and as a result, succeed in their markets.”

About Vertu
Vertu aims to deliver the world’s best luxury mobile phone experience for its customers by combining expert craftsmanship and peerless materials with innovative technology and unique services. Today, Vertu leads the market that it pioneered over a decade ago.
The Vertu range of mobile phones is made up of three distinct models – Vertu Ti, Signature and Constellation. Vertu mobile phones are handmade in England using the world’s finest materials, with each one assembled by a single craftsman.
Vertu is renowned for its curated services; a suite of carefully selected exclusive offers, content and assistance especially selected to enhance the Vertu customer’s lifestyle. At the heart of these services is Vertu CONCIERGE, offering luxury lifestyle assistance and enrichment. Vertu CONCIERGE is on-hand 24/7 to facilitate your every request. Vertu LIFE offers personalized recommendations and privileged access to experiences and events. Vertu CERTAINTY delivers security for customers, their data and their phones.
Vertu is available from around 500 stores, including 70 Vertu Boutiques, in 66 countries. For more information please visit

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With virtually scratchproof sapphire crystal screen for flawless optical quality, lightweight titanium casing for strength without compromise, and symphonic sound tuned in collaboration with Bang & Olufsen and with musical punctuation from the London Symphony Orchestra, here’s the brand-new Vertu Ti: handmade in England and powered by Android. With a price tag of $10,569, this super-expensive communication device is notably the very first Android-powered smartphone from the house of Vertu, the British luxury handset manufacturer which earlier delivered the Constellation Candy, the Constellation Quest Ferrari that brings to life the spirit of iconic GT car, the Constellation Quest in pink for valentine’s days, and Constellation T, and the Vertu Signature Dragon phones that mark Year of the Dragon, to name a few. Finished to perfection, the Vertu Ti is handmade from 184 parts in England by a single craftsman, and the name and signature of the person who assembled the phone is laser inscribed onto the inside lid of the SIM card holder.

Skinned with a uniquely tailored user interface, the Vertu Ti runs Android 4.0 (Ice Cream Sandwich), which combined with the device’s dual core 1.7GHz processor, 1GB RAM and 64GB of internal memory, turns out to be one of the most powerful Vertu handset to date, and delivers an intuitive, highly reactive and powerful experience.

With engineered acoustics, this highly-expensive 180 g Android smartphone, which is not 4G enabled, features a 3.7” sapphire crystal screen, casing crafted from grade 5 titanium, 8MP rear camera, and 1.3 MP front facing Skype compliant camera.
Notably, Vertu had chosen Android over Windows as an operating system because it was more established.

Each device has a “concierge” button that connects the caller with a global team who can provide localised advice and help with events and restaurant bookings.
This luxury communication device is available in four versions; the Titanium black PVD red gold mixed metals, titanium black leather, titanium black alligator, and titanium pure black.

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Recent times have seen British luxury phone-maker Vertu solidify its partnership with Ferrari. Five years ago we saw the first Prancing Horse-adorned mobile phone; now the company has finally released its ‘smart’ descendant, which makes use of Google’s Android operating system and goes by the name ‘Ti Ferrari’.


In conjunction with Ferrari’s own styling studio, Vertu’s designers reinterpreted elements of the F12berlinetta. Alutex – a lightweight composite material used by Ferrari for its interiors – is used for the ‘pillow’: Vertu-speak for the part which makes contact with your ear while on a call. Black and red Ferrari leather is also used, treated by Vertu to withstand the rigours of everyday use.
The price of 12,500 euros might seem a little steep for a mobile phone, but that does include a subscription to Vertu’s Concierge service. Those wanting a hotline to Maranello shouldn’t wait too long though, as the Ti Ferrari smartphone will be limited to 2,013 examples.

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