Vertu, known as the Rolls-Royce in mobile phones, is the top brand in luxury digital goods. In 2002 Nokia created the independently operate mobile phone brand Vertu, whose name is from Latin originally meaning unique and high quality. The ultimate platinum Vertu mobile phone’s price is up to 32,000 dollars, the gold Vertu mobile is 18,500 dollars and the cheapest version, which is made with stainless steel is priced at 4,700 dollars.

The former chief coach of England football team Sven Eriksson has placed a tailor-made order to Vertu as Christmas gift to please his fiancee Nancy. It’s said that this Verty phone had cost him 15,000 pounds, accented with a leather cover worth 3,750 pounds, a golden bracket inset with 18 carat diamonds, a computer connection line, a silver earphone and a recharger.

The Sea of Sapphire used on the surface of the latest Vertu Signature has gone through two-week’s treatment in a hot furnace of 2000 degree Celsius. This material gives the surface of the phone astonishing hardness that scratches cannot easily leave a mark on it, except diamonds.