Vertu, the world’s leading provider of luxury mobile phones, has launched VERTU TI, a new contemporary smartphone powered by Android. Based around a titanium case that has been used for its strength, elegance and low weight, VERTU TI also uses leather accents as well as the largest sapphire crystal screen ever engineered at 3.7 inches. The sapphire crystal renders the screen virtually scratch proof and it is tested to be four times stronger than other smart phones in terms of impact resistance. VERTU TI’s titanium case is around five times stronger than other smart phones, deforming less than 1mm when a 500NM force is applied.

The result is a phone that feels solid and beautifully crafted in the hand while offering unrivalled durability.
VERTU TI combines distinctive Vertu design cues, such as the ceramic pillow and exposed watch screws, with a clean overall aesthetic, the result of which is a product that conveys a timeless elegance.



VERTU TI is powered by Android 4.0, Ice Cream Sandwich operating system, which in combination with the devices 1.7 GHz processor makes for an intuitive, highly reactive and enjoyable experience. Other features include an 8MP rear camera with auto focus and twin LED flash, a 1.3MP front facing Skype compliant camera, 64GB internal memory and secure near field communication technology.

Another example of Vertu’s continued commitment to superior craftsmanship and engineering is VERTU TI’s audio ability. Its 11 x 15 mm rectangular drivers are acoustically integrated into the chassis to maximize frequency response and level. The result is an unrivalled symphonic sound from the phones own stereo speakers.
A new feature of VERTU TI is the Vertu key, which provides instant access to a curated world of benefits and services available via a global team of professionals available to customers wherever they may be, 24-hours a day, 7-days a week. These services include Vertu Certainty, which helps protect the device, its data and, where necessary, the customer. Vertu Life - tailored information, articles and benefits - sits alongside Vertu’s famous Concierge Service.

Massimiliano Pogliani, Vertu’s Global Chief Marketing and Communications Officer, said, “VERTU TI is the most rounded product that we have ever designed. The new Android platform and elegant physical presence combined with Vertu’s renowned curated benefits and services deliver a unique and exceptional proposition.”

Vertu’s Head of Global Design, Ignacio Germade said, “VERTU TI is a pivotal product for Vertu. It is where the timelessness of Vertu design meets contemporary technological elements. Long-standing Vertu customers will appreciate the style, the weight and the materials while those yet to experience Vertu products will engage with the clean, elegant lines, superior feel and contemporary operation.”
“As Vertu continues to grow, we will develop a design language that will satisfy the large number of our customers that appreciate classic simplicity of ranges such as Signature, while reaching out to new customers with hand crafted, elegant designs and technology that engages and inspires.”

Vertu President and CEO, Perry Oosting said, “VERTU TI is our most significant product for a decade. Android 4.0 delivers a proven and intuitive environment for users while the design and craftsmanship of the handset remains uniquely Vertu. Vertu has pioneered and led the luxury mobile phone sector since we began in the late 90s and the great depth of our knowledge and experience can be seen in VERTU TI. There is nothing else like it.”
VERTU TI now means that our customers can leave the house in the morning with just this phone in their pocket or bag without the need for any other device.”

Each VERTU TI is handmade in England by a single craftsman at Vertu’s state-of-the-art headquarters in Hampshire. It is then signed by that craftsman on completion of a rigorous testing and detailing process before being shipped to buyers via one of over 500 stores around the world. Vertu’s global sales turnover rose for the third consecutive year in 2012, continuing a trend that has seen sales growth every year since 2002, barring only 2009. A strong product roadmap is in place to ensure that this trend continues over the coming years.

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Vertu is standardizing on a single manufacturing floor system that will allow them to keep pace with the fast moving technology market. The Camstar system will also simplify the interface and support the SAP enterprise business solutions.

The Camstar solution replaces legacy systems at three Vertu manufacturing sites located in Europe and China. The company will standardize on a single shop floor system that will keep up with changing technology, and will simplify how they interface with and support our SAP enterprise business solutions. The platform project is poised to ‘go live’ quickly across all products and facilities, achieving quality enforcement, visibility, and streamlined automation with key testers and equipment – and keep the total cost of ownership down.
“Every phone we make must adhere to exceptional quality standards for performance and user experience to delight our discriminating customers,” said Neil Hooper, Director, R&D and OLS for Vertu. “We are partnering with Camstar for their proven MES and Quality applications, their expertise in our industry, and their international support regardless of where our factories are today or might be tomorrow.”


Vertu selected Camstar for its unique robust out-of-the-box capabilities combined with the flexibility of the user interface, change management and configuration. The company can leverage a single MES to make, communicate and enforce changes and best practices for machines, methods and other best practices.
“We are pleased that Vertu has joined other successful electronics manufacturers who invest in Camstar to enable world-class manufacturing and quality,” said Steve Reynolds, Sr. Vice President for Camstar. “They recognize the value of Camstar’s substantial investment in easy-to-use solutions for the electronics industry that help them deliver innovative products and create customer satisfaction, and as a result, succeed in their markets.”

About Vertu
Vertu aims to deliver the world’s best luxury mobile phone experience for its customers by combining expert craftsmanship and peerless materials with innovative technology and unique services. Today, Vertu leads the market that it pioneered over a decade ago.
The Vertu range of mobile phones is made up of three distinct models – Vertu Ti, Signature and Constellation. Vertu mobile phones are handmade in England using the world’s finest materials, with each one assembled by a single craftsman.
Vertu is renowned for its curated services; a suite of carefully selected exclusive offers, content and assistance especially selected to enhance the Vertu customer’s lifestyle. At the heart of these services is Vertu CONCIERGE, offering luxury lifestyle assistance and enrichment. Vertu CONCIERGE is on-hand 24/7 to facilitate your every request. Vertu LIFE offers personalized recommendations and privileged access to experiences and events. Vertu CERTAINTY delivers security for customers, their data and their phones.
Vertu is available from around 500 stores, including 70 Vertu Boutiques, in 66 countries. For more information please visit

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